Nestled in the heart of Soho on a charming cobblestone street lies one of the city’s most sought after retail locations for fashion enthusiasts. Meet The New York outpost of style juggernaut, The Webster. 

Launched by French entrepreneur Laure Hériard Dubreuil in 2017 as the first New York foray by the Miami-based company, the boutique has become an epicenter in the city’s style scene. Known for creating unique pop-ups and shopping events with some powerhouse luxury brands such as Chanel, Fendi, and Paco Rabanne the space has cemented its place among the must-see retail experiences in an incredibly competitive market. 

Composed of six floors and covering a mix of style offerings from ready to wear to home decor, this expertly curated collection of luxury classics and avant garde indie designers ensures that there are no shortages of great pieces to add to any wardrobe. 

The boutique’s design is as much a feast for the eyes as the items it carries. Created with the intention to become an intersection of Fashion, Art, and Architecture, the location features a bevy of vintage interiors including lush purple Vladimir Kagan couches, bright blue Pierre Paulin chairs, and pieces of art such as colored wardrobe installations and lighting specially commissioned from Gaetano Pesce. Also, located on the property’s fifth floor is celebrity hair stylist David Mallett’s first salon outside of Paris. 

For any personal shopping appointments or salon reservations, please contact the Four Season Downtown’s concierge service by calling (646) 880-1990.

Find The Webster at 29 Greene St, New York, NY 10013.

Photography by: Arnaud Montagard