The Edit Unveils Its Latest Curation Of Female-Founded Brands

By Jessie Ajluni

Coming off the back of a successful inaugural launch of Four Seasons NY Downtown’s exclusive Pop-Up activation, The Edit. The newest curation of offerings will focus on woman lead local brands. Extending through the last pop-up will be a few familiar names, Coco and Breezy and Ashya, which will continue to be offered through the end of March. Joining these dynamic labels will be an amalgamation of interiors, accessories, and ready-to-wear pieces sure to delight shoppers who visit the third-floor Spa.

Misette

“There’s something special about sitting down together for a meal. It’s a time to connect, to unwind, to catch up, to make memories” this is the ethos of interiors and tablescape brand Misette (pronounced My Set). From whimsical linens, colorful glassware, and charming printed ceramics, the brand channels cheerful energy ideal for creating magical moments over a good meal with friends and family. Co-founders and sisters Sarah Pecaut and Amy Burstyn Fritz had some serious hosting credentials before starting the brand; Pecaut, worked in the special events department at the Metropolitan Museum of Art, while Burstyn Fritz, launched her own party-planning and design firm in Toronto. During the pandemic, the sisters decided to switch gears and create a brand, with friend and artist-in-residence Leslie Hamilton, that encouraged people to use their often decorative dinnerware and to create tablescapes, not just for special occasions but to make the everyday exceptional.

Emm Kuo NY

Since its inception in 2012, handbag brand, Emm Kuo NY has been dressing some of New York and LA’s hottest celebrities and fashionistas. An eclectic mix of sculptural evening clutches, stylish everyday bags, and even a collection of bridal pieces, creates a label that can carry you through any occasion. It’s this fashionable approach to life that creator and owner Emmaline Kuo Ranzman has founded her designs. Each piece is treated like a work of art; intertwining only the most luxurious European leathers, exotic skins, and other materials. Kuo Ranzman often finds inspiration from her extensive travels and global upbringing, having been born in Taipei and raised between Hawaii, New York, and Hong Kong. This multicultural global view has made an indelible mark in her designs like in the brands’ Hepworth and Guggenheim bags.

Soucy

Contemporary ready-to-wear Soucy has been creating luxurious pieces to fit into modern women’s everyday life since 2000. Founded by Mariela Torres Soucy, the designer has created her namesake brand to represent the alluring strength and poise of contemporary femininity. From easy-to-wear t-shirts, hoodies, and the brand’s highly coveted cloud jeans to sophisticated vegan leather skirts and tops there is a great mix of pieces to fit into a variety of wardrobes. Torres Soucy wanted to create a brand that offers two distinct perspectives anchored in a detailed observation of urban contemporary behavior and the understanding of women’s physical and emotional needs. Soucy’s strength of design comes from a place of duality offering pieces that fit into the more casual parts of life as well as the more formal occasions.

Kes

Growing up on a Kibbutz in Northern Israel left an indelible mark on Lia Kes the creator of the namesake line Kes. This unique upbringing of Kibbutz life required simple high-quality clothing made at the communal sewing workshop known as the “matpera.” It was here that Kes first found a love for sewing at the age of 12 and where she vowed to uphold the matpera’s unique utilitarian tradition and the values represented by the community’s work ethic. Now living in New York City she has been able to seamlessly blend the sophistication of urban living and the practicality of her more rural upbringing. From gorgeous silk slip dresses, skirts, and tops to tailored trousers and vest the label creates a sexy sleek palette perfect for boardroom dressing to nights out on the town.

Raquel Orozco

Mexican designer Raquel Orozco began her career in graphic design, where she learned to harness the power of vibrant colors, geometric shapes, and textures. It was this love for art and design that led her to a career in fashion. Launched in 2011, Orozco wanted to create a slow fashion line committed to helping local communities in Mexico through formal training and community development. Now the brand splits its time between Mexico and New York with a showroom down in the lower east side. Orozco’s brand features bright, punchy colors and big statement silhouettes perfect for the fashion lover that wants to stand out and create a statement.